Meet the Maker: Amma Life
Amma Life was set up by Sophia and Kirk. It’s a pioneering UK CBD company that began life back in 2014, when whole plant CBD products were just emerging in the UK. The word Amma originates from the West African Dogon Tribe and was the term used to describe their supreme creator or Sky God. It relates to the unformed, created universe, full of unrealised potential.
We stock Amma Life CBD in-store, and we’re always available to offer free expert advice if you’re interested in trying CBD products for the first time.
Who are you?
Sophia Ali, Co-founder of Amma Life.
What’s your business/product?
Our business is to support people to live well and maintain optimal health, through a range of CBD-based products. CBD stands for Cannabidiol and is a key compound within the hemp and c. sativa plant.
At Amma Life, we ensure that our health supplements include the whole plant and are grown organically, which allows the finished product to be more potent and effective. Our innovative product range includes supplements such as CBD oils, pure paste extract, water-soluble CBD that can be taken orally or added to drinks. Plus a wider range of options such as CBD teas, CBD patches that can be applied day and night for a slow release of CBD, and CBD body creams and balms to allow for the cannabinoids to be absorbed through our skin.
How did you get the idea/concept for your business?
I had worked in the wellness industry for most of my adult life, working with a range of complementary therapies such as shiatsu, reflexology and Reiki. My passion has always been to help people to be empowered about their health and the power of transformation.
I reached a stage in my life where I wanted to support more people, by setting up an online business in the field of health and wellbeing. Back in 2014, I started noticing more and more US states had permitted the use of CBD for medicinal use, this was a cannabinoid I was not familiar with 7 years ago. As I researched further, I was impressed with the compound and how it can support the body to achieve balance and wellness. We are one of the first companies to bring CBD oils into the UK and launched our website at the start of 2015. It was amazing to be able to reach so many customers with this new product that has gone on to be a key product in the health industry many years later.
What’s the best thing about your job?
I love getting letters and testimonials from our lovely customers and finding out about how Amma Life CBD has impacted their lives.
What’s unique about your business?
Our number one focus is quality at every point throughout the production line, from the GMO-free seeds, partnering with farmers that grow hemp outdoors as nature intended, all the way to the third-party lab testing to ensure cannabinoid strength and superior extraction techniques that deliver only the best of the plant in a bottle.
We were at the forefront of the CBD industry because we care about bringing new and innovative health products to our customers that make a difference. Our excellent rating on TrustPilot is a testament to the fact the customers are happy with both the products and service, and we have many loyal customers that have been with us since we started. We are a Bristol-based company with staff based in the city. I have been a regular customer of Wild Oats for decades as it has always aligned with my personal values, I also feel that Amma Life is a great fit for Wild Oats customers for these same reasons.
Have you got any tips for using your products?
We all have an individual experience when taking food supplements, so the best way to take CBD oil is to build a relationship with the product by observing how you feel. Add a few drops under the tongue and hold for up to 30 seconds. This allows for quicker absorption into the bloodstream. Start by taking a few drops a day in the morning and repeat in the afternoon. Then gradually increase to 3 times per day, then 3 drops each time if required. Keep increasing your intake each day until you find that ‘sweet spot’ where it is supporting your wellbeing in the desired way.