The baobab tree has an iconic status in Africa, rich in myth and legend. It is often referred to as the “upside-down tree” because its branches resemble roots sticking up. Many believed that it was turned upside down by an angry god, who grew tired of the tree’s arrogance. It is known as Africa's 'Tree of Life' and is native to the hot and drier regions of tropical Africa. A few mature baobab trees have been carbon dated , putting their age at over 1000 years and they are still producing fruit. So the baobab is a truly ancient food.
It is the only fruit in the world that dries naturally on the branch. Baking in the sun for 6 months, baobab’s green, prickly, velvet-like coating transforms into a smooth, brown, coconut-like shell. The dry, white-ish pulp is inside its hard casing and contains no moisture whatsoever. It is simply harvested and sieved to produce a natural powder that is exceptionally nutrient-rich. It is a rich source of vitamin C, and is almost 50% fibre (two thirds soluble and one third insoluble, making it a powerful prebiotic). It contains more antioxidants than any other whole fruit. Baobab has a natural shelf-life of 3 years so needs no additives or preservative. It has a sweet and citrusy flavour.

Mike Abrahams - Wild Oats Founder

This message may be from 2012, but it's as true today as it was back then.

Disclaimer

Please note that although we aim to ensure that the product information displayed on our website is accurate and up to date, Products and their ingredients are liable to change. Due to this, You should always read the label before consuming or using the product and never rely solely on the information presented here. If You require information or have any queries regarding a Wild Oats Own Label product, please contact us via our Contact Us page.